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7 Steps to Become a Market Leader

7 Steps to Become a Market Leader

by Carolina Hollnagel | Jul 26, 2022 | Strategy, Tips & Tricks

Becoming a market leader is the dream of every company. It’s obvious that it requires a lot of work to get to this position, but here are our top seven steps to help you get there: 1. Determine Your Mission & Stay True to It  You can’t become the leader in...
Instagram 101: Hashtags – How to Use Them & When to Avoid Them

Instagram 101: Hashtags – How to Use Them & When to Avoid Them

by Carolina Hollnagel | Sep 14, 2021 | Marketing, Strategy, Tips & Tricks

The hashtag strategy (i.e., #marketing) was invented in 2007 by a Twitter user named Chris Messina as a means to differentiate between groups of topics within tweets.¹ And clearly he was onto something because it is still useful today. In fact, a hashtag strategy is...
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