by Carolina Hollnagel | Feb 16, 2023 | Marketing, Strategy
We all know that marketing is the work of advertising and offering goods or services for sale. But there are many different types of marketing that could benefit your business. We gathered a guide explaining many of them, but if you still have trouble choosing and... 
by Carolina Hollnagel | Dec 12, 2022 | Marketing, Social Media
You probably already know that if you want to organically grow on social media, you need to be constantly posting, but sitting in front of a blank social media calendar having to think about content for a whole month can be scary. For this reason, one of our top... 
by Carolina Hollnagel | Nov 30, 2022 | Branding, Marketing, Social Media
Unless you live under a rock, we don’t need to tell you that social media has become the most powerful marketing tool for businesses to reach their customers and increase their brand awareness. You’ve also probably already heard that consistency is a key factor to... 
by Carolina Hollnagel | Oct 26, 2022 | Marketing, Strategy
The countdown to Black Friday (November 25), Small Business Saturday (November 26) and Cyber Monday (November 28) has started! This is a time of the year, where customers expect to find the best deals and are more open to purchasing. In 2021 nearly 155 million... 
by Carolina Hollnagel | Jun 29, 2022 | Marketing
One of our past blog posts includes a competitors’ analysis template, but before you start filling the spreadsheet out, you need to know who your competitors are. Knowing who your competitors are, what they offer and how they go to market will help you create a... 
by Carolina Hollnagel | May 25, 2022 | Branding, Marketing
The old adage “people do business with people” still rings true today, and is especially relevant to your marketing-to-sales strategy. To create that connection with customers, you need to give personality to your business by creating a “brand persona”. You’ve...
