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How to Create a Social Media Style Guide

How to Create a Social Media Style Guide

by Carolina Hollnagel | Nov 30, 2022 | Branding, Marketing, Social Media

Unless you live under a rock, we don’t need to tell you that social media has become the most powerful marketing tool for businesses to reach their customers and increase their brand awareness. You’ve also probably already heard that consistency is a key factor to...
Brand Persona Iceberg: Key elements your brand should have

Brand Persona Iceberg: Key elements your brand should have

by Carolina Hollnagel | May 25, 2022 | Branding, Marketing

The old adage “people do business with people” still rings true today, and is especially relevant to your marketing-to-sales strategy. To create that connection with customers, you need to give personality to your business by creating a “brand persona”. You’ve...
How to define your ideal target buyer (free guide included!)

How to define your ideal target buyer (free guide included!)

by Carolina Hollnagel | Apr 27, 2022 | Branding, Marketing

You probably know your target audience,  which includes broad demographics such as age range, gender and location of your ideal client. Your customer persona  – also known as your buyer persona, marketing persona or persona avatar – goes beyond those few...

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