by Carolina Hollnagel | Nov 30, 2022 | Branding, Marketing, Social Media
Unless you live under a rock, we don’t need to tell you that social media has become the most powerful marketing tool for businesses to reach their customers and increase their brand awareness. You’ve also probably already heard that consistency is a key factor to... 
by Carolina Hollnagel | May 25, 2022 | Branding, Marketing
The old adage “people do business with people” still rings true today, and is especially relevant to your marketing-to-sales strategy. To create that connection with customers, you need to give personality to your business by creating a “brand persona”. You’ve... 
by Carolina Hollnagel | Apr 27, 2022 | Branding, Marketing
You probably know your target audience, which includes broad demographics such as age range, gender and location of your ideal client. Your customer persona – also known as your buyer persona, marketing persona or persona avatar – goes beyond those few...
