Branding Archives - 615innovations

Brand Persona Iceberg: Key elements your brand should have

by Carolina Hollnagel | May 25, 2022 | Branding, Marketing

The old adage “people do business with people” still rings true today, and is especially relevant to your marketing-to-sales strategy. To create that connection with customers, you need to give personality to your business by creating a “brand persona”. You’ve...

How to define your ideal target buyer (free guide included!)

by Carolina Hollnagel | Apr 27, 2022 | Branding, Marketing

You probably know your target audience, which includes broad demographics such as age range, gender and location of your ideal client. Your customer persona – also known as your buyer persona, marketing persona or persona avatar – goes beyond those few...