by Carolina Hollnagel | May 25, 2022 | Branding, Marketing
The old adage “people do business with people” still rings true today, and is especially relevant to your marketing-to-sales strategy. To create that connection with customers, you need to give personality to your business by creating a “brand persona”. You’ve...
by Carolina Hollnagel | Apr 27, 2022 | Branding, Marketing
You probably know your target audience, which includes broad demographics such as age range, gender and location of your ideal client. Your customer persona – also known as your buyer persona, marketing persona or persona avatar – goes beyond those few...