THE 615i BLOG
Thoughts on Sales & Marketing Strategy
How to Create a Social Media Style Guide
Unless you live under a rock, we don’t need to tell you that social media has become the most powerful marketing tool for businesses to reach their customers and increase their brand awareness. You’ve also probably already heard that consistency is a key factor to...
How to prepare for Black Friday (free guide included!)
The countdown to Black Friday (November 25), Small Business Saturday (November 26) and Cyber Monday (November 28) has started! This is a time of the year, where customers expect to find the best deals and are more open to purchasing. In 2021 nearly 155 million...
How to Recession Proof Your Business – Part 2
Last month in our blog post “How to Recession Proof Your Business - Part 1” we defined “recession”, we talked about industry winners and losers and where that leaves small businesses. In Part 2, we want to give you some tips on how you can protect your business from...
How to Recession Proof Your Business – Part 1
Let’s be honest: we’re in a recession. But we’re sure you already knew that since it’s all anyone talks about these days. According to a recent consumer survey conducted by Reddit for marketing news outlet The Drum, Reddit has seen a 29% uptick in mentions of...
7 Steps to Become a Market Leader
Becoming a market leader is the dream of every company. It’s obvious that it requires a lot of work to get to this position, but here are our top seven steps to help you get there: 1. Determine Your Mission & Stay True to It You can’t become the leader in...
How to Identify and Classify Your Competitors
One of our past blog posts includes a competitors' analysis template, but before you start filling the spreadsheet out, you need to know who your competitors are. Knowing who your competitors are, what they offer and how they go to market will help you create a strong...
Brand Persona Iceberg: Key elements your brand should have
The old adage “people do business with people” still rings true today, and is especially relevant to your marketing-to-sales strategy. To create that connection with customers, you need to give personality to your business by creating a “brand persona”. You’ve...
How to define your ideal target buyer (free guide included!)
You probably know your target audience, which includes broad demographics such as age range, gender and location of your ideal client. Your customer persona - also known as your buyer persona, marketing persona or persona avatar - goes beyond those few details...
Lead Pre-Qualification: How to know if your prospect is a good fit for YOU
Having been in sales for fourteen years, we know how easy it is to get excited every time we have a new prospect knock on our door. The thrill of selling to someone and closing the deal is exhilarating. Unfortunately, many times we let our excitement get the best of...
How to Create an Attractive Social Media Presence
Did you know that 96% of small businesses use social media in their marketing strategies? If you’re not actively executing a social media strategy, then you’re probably relying on word of mouth - and that’s great! But guess what. Even the people that hear about you...
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National Foundation for Women Legislators
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