THE 615i BLOG
Thoughts on Sales & Marketing Strategy
International Women’s Day with Jamie Heard
Seven years ago Jamie Heard unexpectedly lost her two year old son William. While of course times were terrible and awful, she never lost faith in God. Instead, God and William inspired her to help other women who have experienced loss, illness, miscarriages and...
International Women’s Day with Olivia Miller Smith
To celebrate International Women's Day on Wednesday, March 8, 615innovations has decided to turn the single day into a whole week by highlighting some of our favorite business owners in Nashville! We hope you will take a listen and become inspired, motivated, and...
Marketing Glossary: Marketing types you should know
We all know that marketing is the work of advertising and offering goods or services for sale. But there are many different types of marketing that could benefit your business. We gathered a guide explaining many of them, but if you still have trouble choosing and...
How to Make an Effective Sales Pitch
How many times have you lost a prospect in the first conversation? The best way to avoid that is by having an effective sales pitch. Sales pitches are all about getting your prospect excited to do business with you. However, a boring sales pitch can also kill your...
Social Media Holidays 2023
You probably already know that if you want to organically grow on social media, you need to be constantly posting, but sitting in front of a blank social media calendar having to think about content for a whole month can be scary. For this reason, one of our top...
How to Create a Social Media Style Guide
Unless you live under a rock, we don’t need to tell you that social media has become the most powerful marketing tool for businesses to reach their customers and increase their brand awareness. You’ve also probably already heard that consistency is a key factor to...
How to prepare for Black Friday (free guide included!)
The countdown to Black Friday (November 25), Small Business Saturday (November 26) and Cyber Monday (November 28) has started! This is a time of the year, where customers expect to find the best deals and are more open to purchasing. In 2021 nearly 155 million...
How to Recession Proof Your Business – Part 2
Last month in our blog post “How to Recession Proof Your Business - Part 1” we defined “recession”, we talked about industry winners and losers and where that leaves small businesses. In Part 2, we want to give you some tips on how you can protect your business from...
How to Recession Proof Your Business – Part 1
Let’s be honest: we’re in a recession. But we’re sure you already knew that since it’s all anyone talks about these days. According to a recent consumer survey conducted by Reddit for marketing news outlet The Drum, Reddit has seen a 29% uptick in mentions of...
7 Steps to Become a Market Leader
Becoming a market leader is the dream of every company. It’s obvious that it requires a lot of work to get to this position, but here are our top seven steps to help you get there: 1. Determine Your Mission & Stay True to It You can’t become the leader in...
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Jody Thomas
Executive Director
National Foundation for Women Legislators
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