THE 615i BLOG
Thoughts on Sales & Marketing Strategy
7 Steps to Become a Market Leader
Becoming a market leader is the dream of every company. It’s obvious that it requires a lot of work to get to this position, but here are our top seven steps to help you get there: 1. Determine Your Mission & Stay True to It You can’t become the leader in...
How to Identify and Classify Your Competitors
One of our past blog posts includes a competitors' analysis template, but before you start filling the spreadsheet out, you need to know who your competitors are. Knowing who your competitors are, what they offer and how they go to market will help you create a strong...
Brand Persona Iceberg: Key elements your brand should have
The old adage “people do business with people” still rings true today, and is especially relevant to your marketing-to-sales strategy. To create that connection with customers, you need to give personality to your business by creating a “brand persona”. You’ve...
How to define your ideal target buyer (free guide included!)
You probably know your target audience, which includes broad demographics such as age range, gender and location of your ideal client. Your customer persona - also known as your buyer persona, marketing persona or persona avatar - goes beyond those few details...
Lead Pre-Qualification: How to know if your prospect is a good fit for YOU
Having been in sales for fourteen years, we know how easy it is to get excited every time we have a new prospect knock on our door. The thrill of selling to someone and closing the deal is exhilarating. Unfortunately, many times we let our excitement get the best of...
How to Create an Attractive Social Media Presence
Did you know that 96% of small businesses use social media in their marketing strategies? If you’re not actively executing a social media strategy, then you’re probably relying on word of mouth - and that’s great! But guess what. Even the people that hear about you...
8 Ways to Organically Grow Your Instagram Following
We get it. Hiring an agency to run your brand's social media can be expensive. So, for now, you're committed to doing it on our own. Here are the top eight ways to grow your Instagram following without breaking the bank. Since launching 615innovations a year ago,...
Four Types of Buyers in the B2B Sales Process: Who Am I Trying to Woo
In B2B sales, there are four main buyer types that you may be trying to woo. They each have different needs and interests, so it is important to know who you're dealing with right from the beginning when you initially engage with them. Knowing who you're working with,...
Instagram 101: Hashtags – How to Use Them & When to Avoid Them
The hashtag strategy (i.e., #marketing) was invented in 2007 by a Twitter user named Chris Messina as a means to differentiate between groups of topics within tweets.¹ And clearly he was onto something because it is still useful today. In fact, a hashtag strategy is...
Competitor Analysis Template
We probably don’t have to tell you the benefits of doing a competitor analysis, but we do have some tips for doing them!1. Conduct them on a routine basis, not just when starting your company. Doing them every year (or two) allows you to spot new industry trends and...
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National Foundation for Women Legislators
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