THE 615i BLOG
Thoughts on Sales & Marketing Strategy
Four Types of Buyers in the B2B Sales Process: Who Am I Trying to Woo
In B2B sales, there are four main buyer types that you may be trying to woo. They each have different needs and interests, so it is important to know who you're dealing with right from the beginning when you initially engage with them. Knowing who you're working with,...
Instagram 101: Hashtags – How to Use Them & When to Avoid Them
The hashtag strategy (i.e., #marketing) was invented in 2007 by a Twitter user named Chris Messina as a means to differentiate between groups of topics within tweets.¹ And clearly he was onto something because it is still useful today. In fact, a hashtag strategy is...
Competitor Analysis Template
We probably don’t have to tell you the benefits of doing a competitor analysis, but we do have some tips for doing them!1. Conduct them on a routine basis, not just when starting your company. Doing them every year (or two) allows you to spot new industry trends and...
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